Our mission, why we’re here and the change we need
This manifesto is our challenge to the status quo for women in health, fitness and sport.
Girls, women, coaches, teachers, trainers, practitioners, performance directors, CEOs and policymakers, we invite you to join us in our pledge to:
Her body
We will ensure that women’s bodies, and our physical and emotional experience of them, don’t hold us back from being active, enjoying exercise or performing in sport.
Her education
We will educate and empower women, and those who support them, with better knowledge of female anatomy, physiology and psychology. We will hand over the confidence and tools so anyone can do something impactful with that knowledge.
Her participation
We will redesign school sport, competitive clubs and elite programmes so the sport and fitness ecosystems are places where women can thrive. All women deserve female-centric knowledge, support, care and treatment. All women deserve the opportunity to be as active as they want throughout life.
Her best-practise
We will rewrite best-practise for women, to improve health and fitness gains and enhance women’s experiences of exercise. Just 6% of sport science and medical research is conducted exclusively on women, so the potential of having women work with their bodies (and not against them) is massive.
Her protection
We will normalise a cultural framework that supports, empowers and protects women’s health in and beyond sport. We have a Duty of Care to women. We need to separate what’s healthy from what’s not; what’s appropriate from what’s not and embed new non-negotiables for everyone.
Her perception
We will value health and function over shape and size. Instead of prioritising how a body looks we need to focus on how it feels and functions. Health and fitness are not the same as aesthetics and photogenics. When we listen to the body, embrace it and nurture it, health will follow.
Her stigma
We will obliterate the embarrassment, shame and chronic lack of confidence that women feel about their bodies. As we educate women, and those who support them, on what to expect through various life-stages we will improve body literacy and write progress into her future.